Messaging Matrix^TM

The Messaging Matrix^TM is a methodology for arranging a company’s core marketing statements into a scalable system that facilitates neural learning.  The process creates coherent, consistent messaging that reinforces a company’s marketing efforts in every communication from personal conversations to national advertising.  The result is accurate and favorable recall among key audience members.  Think of it as SEO for the human brain.

Your company’s messaging elements are methodically arranged to facilitate incorporation into every communication.

The six essential elements of every company’s messaging include:

• Mission Statement
• Positioning
• Unique Selling Proposition
• Features of Product or Service
• Benefits of Product or Service
• Credibility

The Messaging Matrix^TM arranges the above messaging components to be consistently applied in every communication.  The constant reinforcement of these basic values enable the audience to form a neural structure in their minds about what your company represents.  Moreover, this neural structure is associated with key emotional response centers to trigger a positive association.

The elements of the messaging rarely change, but they are rearranged to suit the communication effort and goals at hand.  By doing so, the message remains fresh over time yet entirely consistent and coherent.

Many remember the Wendy’s hamburger chain for their “Where’s the beef?” campaign.  It was amusing, memorable and intended to say, “We offer real value for your money.”  However, it’s not recalled that way.  It became associated with the idea of having valid substance rather than offering a consumer value.  With repeated use, the campaign slogan also lost appeal fairly rapidly and had to be abandoned.

Today, no one associates Wendy’s with consumer value, but the company’s later reinforcement of the word “fresh” in almost every communication they proffered was considerably more effective.  The moral of the story is that creativity has to be applied with strategic purpose in order to be truly successful as a marketing tool.

The Messaging Matrix^TM utilizes research science about how the brain acquires, stores and recalls information to build a brand.  It is a tangible, reliable process that utilizes physiological and psychological processes of the mind.  It’s not a hit-or-miss proposition founded upon divine inspiration of creatives; it’s a known quantity and procedure that makes every communication a marketing statement.

Only a handful of communications experts know how to use and implement the power of neural learning.  If you’re interested in using the most advanced technique available to reach and be remembered well by your customers, please email me now.