Three Essentials of Freelance Technical Writing
Business technical writing is a growing field these days, because the Internet has made experts of anyone with a computer.  Complicated aspects of a product or service that could have been avoided in promotional material only a few years ago almost have to be explained now, because the competition is [...]

Making the Pieces Fit
Integrated strategic marketing is by far the most effective marketing methodology available today.  While most people can discuss the matter in theory, it’s an entirely different thing to implement the concept as effectively as companies such as QVC have managed to do.
Not every company requires every step of the strategic marketing approach, [...]

Ask the Right Questions
One of the most frustrating parts of being a professional writer is that most believe the entirety of the profession is about words.  Worse yet, the stated requirements for many jobs are so basic that they do little or nothing to discern professionals from amateurs.  This article will help managers and hiring [...]

GM Dismissive but Desperate
SolarWorld, Germany’s third largest manufacturer of photovoltaic systems, has offered to take the General Motors (GM) Opel division off their hands for a cool 1 billion euros.  As GM officially dismissed the offer, Jerome York who advises billionaire and former GM board member Kirk Kerkorian, told Bloomberg News that the nation’s largest [...]