Writer to the World Tries a New Genre
One of the fallacies about writers is that we can only write well in a single style or genre.  This is promoted indirectly by employers who are looking for a certain type or writer, whether it be technical writer, public relations writer, marketing writer or proposal writer.  These [...]

Three Essentials of Freelance Technical Writing
Business technical writing is a growing field these days, because the Internet has made experts of anyone with a computer.  Complicated aspects of a product or service that could have been avoided in promotional material only a few years ago almost have to be explained now, because the competition is [...]

Making the Pieces Fit
Integrated strategic marketing is by far the most effective marketing methodology available today.  While most people can discuss the matter in theory, it’s an entirely different thing to implement the concept as effectively as companies such as QVC have managed to do.
Not every company requires every step of the strategic marketing approach, [...]

Pulling the Pieces Together
Search engine optimization (SEO) is an exceptionally important aspect of websites these days, but all too often it’s not done well.  Too much emphasis on Google AdWords is common and the resulting key phrases are frequently so generic that they do little to distinguish your website from millions of others. 
I’ve recently acquired [...]

Damages Brand, Undermines Credibility 
In a rare misstep, the Obama communications team declared open warfare with news giant Fox on October 11.  The move had little benefit for the White House and plenty of downside.
Calling the Fox network ” … either the research arm or communications arm of the Republican party,” may have some merit and [...]

A curious characteristic of humanity is the predilection to become less patient as life gets more convenient. That tendency means your website has to immediately capture audience attention.
The average visitor will only scan an unknown website for 10 seconds or less.  That’s how long you have to spell out a benefit the visitor wants or [...]

Surprising Numbers Do Not
Whenever I first meet a client, I ask them what they sell.  The answer is almost always expressed in terms of features, but that’s not why people buy.  Therefore, it’s not what they’re selling.
A feature is only relevant when it satisfies a need or desire.  The fulfillment of the customer’s needs and [...]

We, the people of the United States of America, have long suffered the expense, damage and physical harm from activities detrimental to our common environment and life itself.  Our country and people have now been pushed to a precipice of profound historical import that will determine the future growth and development of all humankind.  The [...]

Ask the Right Questions
One of the most frustrating parts of being a professional writer is that most believe the entirety of the profession is about words.  Worse yet, the stated requirements for many jobs are so basic that they do little or nothing to discern professionals from amateurs.  This article will help managers and hiring [...]

A Cup of Coffee and a Slice of Philadelphia 

An exterior view of Philadelphia Java Company.

Office drudgery can stymie a writer’s creativity, so finding a place that inspires, intrigues and has enough refinement to satisfy a selective disposition is a treasure.  That’s why Philadelphia Java Company on 4th Street just above South is one of my [...]