Three Essentials of Freelance Technical Writing
Business technical writing is a growing field these days, because the Internet has made experts of anyone with a computer.  Complicated aspects of a product or service that could have been avoided in promotional material only a few years ago almost have to be explained now, because the competition is [...]

Making the Pieces Fit
Integrated strategic marketing is by far the most effective marketing methodology available today.  While most people can discuss the matter in theory, it’s an entirely different thing to implement the concept as effectively as companies such as QVC have managed to do.
Not every company requires every step of the strategic marketing approach, [...]

Pulling the Pieces Together
Search engine optimization (SEO) is an exceptionally important aspect of websites these days, but all too often it’s not done well.  Too much emphasis on Google AdWords is common and the resulting key phrases are frequently so generic that they do little to distinguish your website from millions of others. 
I’ve recently acquired [...]